Skip to content
Varick Agents

Marketing

Varick's Agents trace every campaign from brief to pipeline.

Varick deploys agents on the operations work behind every campaign: builds in Marketo, Eloqua, or Salesforce Marketing Cloud, lead handoff to sales, brand and claims review, attribution, and agency invoice checks.Agents run the operations work behind every campaign.

Follow one proof

Meet your AI Marketing department

Varick's Agents work in your campaign, lead, and spend systems. Your marketers keep the calls that need judgement.

  1. 01ReadWorks the morning's proofs in Workfront, and sends the ones that meet the brand rules to their reviewers.
  2. 02CheckChecks the serum ad's claim against the claims workbook, and finds no study behind it.
  3. 03DecideStops, and asks the brand lead in Slack, with the nearest approved line attached.
  4. 04RecordPuts in the line she chose, and sends the proof to regulatory and legal review.

Use cases

Where agents work

Campaign operations

5×faster

Days to launch a campaign

10 days2 days

  • Builds the campaign from the brief
  • Applies suppression and tags links
  • Runs QA before sign‑off

Lead management & handoff

Over500×faster

Speed to lead

2 daysUnder 5 minutes

  • Cleans each lead
  • Matches it to its CRM account
  • Routes it to the right rep

Brand & claims review

62%fewer

Review rounds per asset

41.5

  • Checks each asset against brand rules
  • Checks claims against the approved list
  • Routes it to the right reviewer

Performance & attribution

32×faster

Time to build the weekly report

16 hours30 minutes

  • Pulls spend from every ad platform
  • Ties results to opportunities
  • Explains what moved

Consent & suppression

40%more

Unsubscribes honored within 2 days

71%100%

  • Syncs consent across systems
  • Honors each unsubscribe in time
  • Suppresses before every send

Agency invoices

60%less

Overspend written off a year

$5.8M$2.3M

  • Matches each invoice to the IO
  • Checks the platform's delivery data
  • Flags every overbilled line

Agents work inside your marketing systems

  • Adobe Marketo Engage
  • Oracle Eloqua
  • Salesforce Marketing Cloud
  • HubSpot
  • Google Ads
  • LinkedIn
  • Meta
  • Google Campaign Manager 360
  • Brandfolder
  • Adobe Workfront
  • Adobe Experience Manager
  • Cloudinary
  • Tableau
  • Asana

Frequently asked questions

Book a call